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Witryna26 gru 2024 · For instance, respondents’ self-reports on the factors affecting the impact of billboard advertising as in Study 2 might not reflect objective information on these factors. Because people tend to rationalize their behavior, for instance, self-reports on success factors may differ from more objective assessments of success factors. ... WitrynaBillboard advertising favours impact over exposure time. The medium is unmissable, but audiences don’t generally spend a large amount of time looking at billboards, as … can aztec be stained
The Cost of Billboard Advertising Clear Channel
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